07/27/12 9:31 am
Dieter Bohn, writing at The Verge:
In February of 2011, meeting notes from an executive level discussion described a "crisis of design" at the company. According to the notes, executives were concerned that Samsung was too focused on Nokia. The real competitor was Apple, and the problem was that when Samsung's "UX is compared to the unexpected competitor Apple’s iPhone, the difference is truly that of Heaven and Earth."
If I read this correctly, Samsung still considered Apple, who entered the phone market in 2007, an "unexpected competitor" as late as 2011? Amazing.
© 2012 Pete Burtis. All Rights Reserved.